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I'm Jiyoung,
the Creator of ZZILIT

ZZILIT comes from the Korean word 찌릿 (jjee-lit), which describes a sharp, quick jolt that feels electric. It represents the moment creativity strikes and ideas begin to form.

My practice focuses on creating meaningful connections across cultures, communities, and ideas. Every project is an opportunity to listen, collaborate, and translate complex stories into clear visual communication.

Through branding, web and print design, illustration, infographics, and photography, ZZILIT aims to bring clarity, cohesion, and curiosity to every experience. The goal is simple: design that informs, inspires, and connects.

PROJECTS

NC STATE
RESEARCH TIMELINE

UX/UI Design, Graphic Design, & Print Design

2024

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BEANS CONNECTION

Branding & Product Photography

2022

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WORLD COFFEE BEAN FESTIVAL & WORLD COFFEE COMPETITION

Creative Direction , Branding, & Photography

2023 - Present

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POST-HELENE SYMPOSIUM

Visual Strategy, UX/UI Design, Graphic Design

2025

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PROPOSAL GRAPHICS

Graphic Design, Infographic, Videography

2022- Present

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CASEPULSE

Web Design & Illustration

2024

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