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I'm Jiyoung,
the Creator of ZZILIT
ZZILIT comes from the Korean word 찌릿 (jjee-lit), which describes a sharp, quick jolt that feels electric. It represents the moment creativity strikes and ideas begin to form.
My practice focuses on creating meaningful connections across cultures, communities, and ideas. Every project is an opportunity to listen, collaborate, and translate complex stories into clear visual communication.
Through branding, web and print design, illustration, infographics, and photography, ZZILIT aims to bring clarity, cohesion, and curiosity to every experience. The goal is simple: design that informs, inspires, and connects.
PROJECTS
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